Discussion
Marketing companies use the PESTEL analysis for understanding the major macro environmental forces. In this analysis 'P' stands for ................... .
Answer: A
In PESTEL analysis, P stands for political factors.
PESTEL lists the macro-environmental forces outside a company's control: Political (government stability, policy, taxation), Economic (growth, inflation, interest rates), Social (demographics, culture), Technological, Environmental (ecological concerns, climate) and Legal (laws and regulation).
Psychological, physiological and physical factors are not part of the framework. Psychological factors affect individual buyer behaviour, which is part of consumer analysis, not of the macro environment.
Post your comment
Please log in or register to post a comment.
Examination Categories
- SSC Exams
- Banking Exams
- Teaching Exams
- Civil Services Exams
- Railways Exams
- Engineering Recruitment Exams
- Defence Exams
- State Government Exams
- Police Exams
- Insurance Exams
- Nursing Exams
- Other Government Exams
- NRA CET
- PG Entrance Exams
- Campus Placement
- MBA Entrance Exams
- CUET and UG Entrance
- Judiciary Exams
- Regulatory Body Exams
- Software Development