Discussion
................. concept requires marketers to balance three considerations company's objectives, customer need and long term public interest.
Answer: B
This is the societal marketing concept.
The societal marketing concept asks marketers to balance three considerations when setting policy: the company's profits and objectives, consumers' wants, and society's long-term interests. It responds to criticism that satisfying immediate wants can harm consumers or the environment in the long run.
The plain marketing concept balances company goals with customer needs but leaves out the public interest. The production concept focuses on efficient, low-cost output and the product concept on product quality; neither weighs society's welfare.
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