Discussion
Which of the following metric is used for measuring customer value ?
Answer: D
Customer value is measured by customer lifetime value.
Customer lifetime value is the present value of the stream of profits a company expects from a customer over the whole relationship. It shows how much a customer is worth and how much it is sensible to spend acquiring and keeping him.
Short-term value ignores the future stream, and 'relationship value' and 'satisfaction value' are not standard metrics of customer value.
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