Discussion
A consumer who holds the most favourable attitude towards the brand is called :
Answer: B
Such a consumer is called enthusiastic.
In Kotler's classification of buyer attitudes towards a product or brand, consumers range from enthusiastic (the most favourable), through positive, indifferent and negative, to hostile (the most unfavourable).
A positive consumer is favourable but less strongly so, an indifferent one has no strong feeling, and a hostile one is the opposite end of the scale.
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