Discussion
Fill in the blanks :
| Statements | Alternatives |
|---|---|
| a. Loyal customers ____ products. | 1. Less attention |
| b. Loyal customers are ____ sensitive. | 2. Cheaper |
| c. Loyal customers pay ____ to competitor's advertising. | 3. Less price |
| d. Serving existing customer is ____ | 4. Buy more |
Codes : a b c d
Answer: B
The correct order is a-4, b-3, c-1, d-2, which is the code 4 3 1 2. Loyal customers buy more products, are less price sensitive, pay less attention to competitors' advertising, and serving an existing customer is cheaper than winning a new one.
The other codes make a sentence read wrongly. Code 3 1 2 4 would read 'Loyal customers less price products'. Code 2 1 3 4 would give 'Loyal customers cheaper products', and code 4 3 2 1 would say that loyal customers pay cheaper to competitors' advertising, none of which makes sense.
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