Discussion
Which is used for short-term sales achievement ?
Answer: C
Sales promotion is used for short-term sales achievement. Tools such as discounts, coupons, free samples, contests and premiums give buyers an immediate reason to act and produce a quick rise in sales.
Personal selling and advertising are long-term communication tools that build relationships and awareness over time. Public relations builds goodwill and a favourable image of the firm, whose effect is also gradual and not directed at immediate sales.
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