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Discussion

There are impulses which persuade a customer to buy certain products without evaluating the positive and negative value of the same.

  • A.Emotional motives
  • B.Blind motives
  • C.Egoistic motives
  • D.All the above

Answer: D

All the above is correct. Buying impulses that persuade a customer to buy a product without evaluating its positive and negative values are called emotional or blind motives. Emotional motives arise from feelings such as fear, pride or affection, and blind motives involve no rational evaluation. Egoistic motives are linked with ego, self-image and status, which can also push a purchase without careful thought.

Since each of the three types fits the description, choosing only one of them is incomplete and the answer is the last option.

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