Discussion
Which subject is relevant to the study of consumer behaviour ?
Answer: D
All of economics, psychology and sociology are relevant to the study of consumer behaviour. Economics explains how buyers allocate income among products. Psychology explains perception, motivation, learning and attitudes. Sociology explains the influence of family, reference groups, social class and culture on buying.
Since consumer behaviour draws on all three behavioural sciences, naming any single subject is incomplete, and the combined option 'All the above' is the right one.
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