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Discussion

Find an incorrect statement.

  • A.Consumer attitude can be summarized as evaluation of an object.
  • B.Attitudes are learned.
  • C.Attitudes are synonymous with behaviour.
  • D.Attitudes have motivational qualities.

Answer: C

The incorrect statement is that attitudes are synonymous with behaviour. An attitude is a learned tendency to respond favourably or unfavourably to an object, and behaviour is the actual action. A person may have a favourable attitude to a brand but not buy it because of price or availability, so the two are linked but not the same.

The other three statements are accepted: an attitude is an evaluation of an object, attitudes are learned, and they have motivational qualities because they drive a person towards or away from an object.

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