Discussion
Howard-Sueth model of consumer behaviour is popularly known as
Answer: A
The keyed answer is (A), the machine model. The Howard-Sheth model of buyer behaviour is the one that treats the buyer as a system with inputs, such as marketing and social stimuli, hypothetical constructs and outputs, such as attention and purchase. The question links the model with that machine-like input-output form, which is why the key gives (A). Option (B), human model, option (C), marketing model, and option (D), purchase model, are not names by which the model is known. The answer rests on the key and the input-output form and not on a name that I can cite independently.
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