Discussion
Which of the following statements is true ?
Answer: B
The true statement is that marketing and selling are not interchangeable terms.
Selling starts with the product the firm has made and uses persuasion to convert it into cash; its focus is the seller's need. Marketing starts with the customer: it identifies needs, designs the product, prices, distributes and promotes it, and continues after the sale to build satisfaction. Theodore Levitt's 'Marketing Myopia' (1960) drew this contrast sharply.
So the terms cannot be used interchangeably. Selling is a narrower activity within marketing, not a broader one, and advertising is one tool of promotion that is itself part of marketing; it does not include selling and marketing.
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