Discussion
Product Life Cycle (PLC) includes mainly four stages such as Introduction, Growth, Maturity and ................... .
Answer: B
The fourth stage is decline.
The product life cycle traces a product's sales and profits over time. In introduction sales are low and profits negative; in growth sales rise fast; in maturity sales level off and competition is fiercest; and in decline sales fall as tastes, technology or competition move on, until the product is withdrawn or revived.
Prosperity and depression are phases of the business (trade) cycle of the whole economy, and inflation is a rise in the general price level. None is a stage of a product's life.
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