Discussion
In the buying decision process, .................... is the first step.
Answer: D
The first step is need recognition.
The standard model of the buyer decision process has five stages: need (problem) recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behaviour. The process begins when the buyer feels a gap between the actual and the desired state, triggered internally, as by hunger, or externally, as by an advertisement.
Information search is the second step, evaluation of alternatives the third and the purchase decision the fourth, so none of them can come first.
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