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Discussion

In sellers' market situation, ............... dominate the decisions and activities in the market.

  • A.Manufacturers and dealers
  • B.Consumers
  • C.Competitors
  • D.Banks and Insurance Companies

Answer: A

In a sellers' market, manufacturers and dealers dominate.

A sellers' market exists when demand exceeds supply, as in shortages or under a protected, licensed economy. Buyers compete for limited goods, so producers and their dealers can dictate prices, terms, quality and delivery, and need make little effort to understand or satisfy customers.

Consumers dominate in the opposite situation, a buyers' market, where supply exceeds demand and sellers compete for customers. Competitors are by definition weak in a sellers' market, since everything produced can be sold. Banks and insurance companies are providers of services, not the parties that dominate a product market.

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