Discussion
Day to day buying of fruits and vegetables by the consumers indicates an example of ............ buying behaviour.
Answer: A
The key's answer is variety seeking buying behaviour.
In Kotler's classification, buying behaviour depends on the buyer's involvement and on the differences between brands. Fruits and vegetables are bought frequently, cheaply and with little involvement, so the buyer does not deliberate; on such everyday purchases buyers often switch between items, vendors and varieties for a change rather than out of dissatisfaction, which is the pattern the key labels variety seeking. The textbook name for routine low-involvement purchases, habitual buying, is not among the options.
Complex decision-making applies to expensive, infrequent, high-involvement purchases such as a car or a house. Brand loyal buying presupposes branded goods, which loose fruits and vegetables usually are not. 'Special' is not a recognised type of buying behaviour.
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