Discussion
For the distribution of toilet soaps .................. distribution strategy is preferred.
Answer: A
Toilet soaps call for an intensive distribution strategy.
Intensive distribution places a product in as many outlets as possible: grocery stores, chemists, supermarkets and roadside shops. It suits convenience goods such as soap, toothpaste and soft drinks, which are low-priced, bought often and with little effort, so a buyer will simply pick another brand if the usual one is not available.
Selective distribution uses a limited number of chosen outlets, suitable for shopping goods such as appliances and clothing. Exclusive distribution gives one dealer sole rights in an area, as for luxury cars. Inclusive distribution is not a standard strategy. For a mass-consumed product like toilet soap, maximum availability matters most.
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