Discussion
...................... describes how and where information gets into memory.
Answer: C
The process is memory encoding.
In consumer behaviour, encoding is how and where information gets into memory: incoming information is interpreted and stored, linked to associations already held about a brand. The richer the processing, the stronger the trace.
Memory retrieval is the reverse process, how information is got out of memory. 'Memory reconstructive' and 'memory decoding' are not the terms for how information enters memory.
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