Discussion
Rising sales at increasing rate is witnessed in ..................... .
Answer: B
Sales rise at an increasing rate in the growth stage.
In the product life cycle, sales are slow in the introduction stage while the product becomes known. In the growth stage early adopters buy again, word of mouth spreads and new customers enter, so sales climb rapidly and profits rise.
In maturity, sales growth slows and levels off, and in decline sales fall. Only the growth stage shows sales rising at an increasing rate.
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