Discussion
........................ is a form of licencing where the parent company grants another independent company the right to do business in a prescribed manner.
Answer: A
The form is franchising.
Franchising is a special form of licensing in which the franchisor grants an independent franchisee the right to do business in a prescribed manner: under its brand, with its product, systems, standards and support, in return for fees and royalties.
Ordinary licensing grants the right to use a patent, trademark or process without prescribing the whole way of doing business. Contract manufacturing is production for another firm, and a strategic alliance is cooperation between firms that remain independent.
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