Discussion
.................. divides buyers into groups based on their knowledge, attitudes, uses or responses to a product.
Answer: D
This is Behavioural segmentation.
Behavioural segmentation groups buyers by their knowledge of, attitude to, use of, or response to a product: usage rate, user status, occasions, benefits sought, loyalty and readiness to buy. The stem is Kotler's definition of it.
Geographic segmentation divides by location, demographic by age, income, gender and so on, and psychographic by lifestyle, personality and values.
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