Discussion
.................. value is the perceived benefit received from a product as an outcome of some particular occasion or situation.
Answer: B
This is Conditional value.
In the theory of consumption values of Sheth, Newman and Gross, conditional value is the perceived utility of a product that arises only in a particular situation or occasion, such as greeting cards at festivals or umbrellas in the rainy season.
Novelty (epistemic) value comes from curiosity and newness, emotional value from the feelings a product arouses, and social value from its association with social groups.
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