Discussion
................. consists of launching the new product at a low price and spending heavily on promotion.
Answer: C
This is the Rapid-penetration strategy.
Kotler's four launch strategies combine price (high or low) with promotion (high or low). A low price with heavy promotion is rapid penetration: it aims to win the largest market share fast, and suits large markets of price-sensitive buyers where competition is likely.
Rapid skimming is a high price with heavy promotion, slow skimming a high price with little promotion, and slow penetration a low price with little promotion.
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