Discussion
A further 3 P's are incorporated in marketing of services :
Answer: B
The extra three Ps of services marketing are Process, physical evidence, people.
Booms and Bitner (1981) extended the 4 Ps of product, price, place and promotion to seven for services by adding people (staff and customers involved in delivery), process (how the service is delivered) and physical evidence (the tangible surroundings and cues).
Political power, people opinion and power are not part of the extended marketing mix, and price is one of the original four.
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