Discussion
................ are special displays, racks, show cases, banners, exhibits, signages etc. that are placed in the retail store to support the sale of a brand by the manufacturer or marketers.
Answer: B
These are point of purchase materials.
Point-of-purchase (POP) displays are promotional materials placed where the buying decision is made: shelf displays, racks, banners, show cards and signage that draw attention to a brand inside the shop.
A merchandise dealer is a trader and brokers are intermediaries, while 'promotion' is the whole category of marketing communication, too general to name these in-store materials.
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