Discussion
From the point of view of consumer, promotion concept means ............
Answer: C
From the consumer's side, promotion means Communication.
In Lauterborn's 4 Cs, each P of the marketing mix is restated from the buyer's point of view: product becomes customer solution, price becomes cost, place becomes convenience, and promotion becomes communication, a two-way dialogue rather than one-way persuasion.
Selling is the seller's view, delivering goods relates to place, and solution to consumer problems is the consumer's view of the product, not of promotion.
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