Discussion
The customer orientation implies ............................... .
Answer: D
Customer orientation implies the Ability to think like and act like customer.
A customer-oriented firm starts from the customer's point of view: it tries to understand needs, perceptions and buying behaviour as the customer sees them, and designs products, prices and service around them. This is the heart of the marketing concept.
Putting profit ahead of customer needs is the opposite of customer orientation. Selling at a moderate price is one pricing choice, not an orientation, and a cafeteria approach (offering a menu of options) is a technique, mainly used for employee benefits, rather than a definition of the concept.
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