Discussion
Arrangement for a product to occupy a clear, distinctive and desirable place relative to competing products in the minds of target consumer is known as .............................. .
Answer: D
It is known as Market positioning.
Kotler defines positioning as arranging for a product to occupy a clear, distinctive and desirable place relative to competing products in the minds of target consumers. A firm chooses its points of difference, such as quality, price or image, and builds its marketing mix to establish that position.
The marketing mix is the set of tools (product, price, place, promotion) used to support the position, not the position itself. Marketing planning and strategy is the broader process that includes segmentation, targeting and positioning, and the marketing process is the whole sequence of creating value for customers.
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