Discussion
................ is a set of procedures and sources, managers use to obtain everyday information about developments in the marketing environment.
Answer: B
It is a Marketing intelligence system.
Kotler defines a marketing intelligence system as a set of procedures and sources managers use to obtain everyday information about developments in the marketing environment. Sources include sales staff, distributors, trade publications, competitors' reports and customer feedback.
A marketing research system gathers information through formal studies designed for a specific problem, not on an everyday basis. An internal database holds the firm's own records of orders, sales and receivables, and enterprise resource planning integrates the firm's internal operations, so neither tracks the external environment day to day.
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