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What is the point elasticity when price is 12 rupees for the demand function P = 60 − 3q.

  • A.0.25
  • B.0.5
  • C.− 0.25
  • D.− 0.5

Answer: C

The point elasticity is − 0.25.

At \(P = 12\): \(12 = 60 - 3q\), so \(q = 16\). From \(P = 60 - 3q\), \(q = 20 - \frac{P}{3}\) and \(\frac{dq}{dP} = -\frac{1}{3}\).

\[ \begin{aligned} e &= \frac{dq}{dP} \cdot \frac{P}{q} \\ &= -\frac{1}{3} \times \frac{12}{16} = -0.25 \end{aligned} \]

Demand is inelastic at this price. The option 0.25 is the same figure without the minus sign that a downward-sloping demand curve gives.

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