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Identify the 4 factors used under 'fair use' in the context of media laws & ethics :

  • A.Purpose and Character, Nature of Original vs new content, effect on market, amount of content used
  • B.reasonable use, only for educational purpose, commercial market and duplication
  • C.Nature of originals, old content for new designs and repurposing
  • D.Amount of content used, repurposing the old content, Judicial use and new designs

Answer: A

The four factors are purpose and character, nature of the original work, effect on the market, and amount of content used.

Section 107 of the US Copyright Act sets out the fair use test: the purpose and character of the use (including whether it is commercial or transformative), the nature of the copyrighted work, the amount and substantiality of the portion used, and the effect on the potential market for the original.

The other options mix in terms such as 'only for educational purpose', 'duplication', 'repurposing' and 'judicial use', which are not the four statutory factors.

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