Discussion
Which of the following advertisements is not an example of gender stereotype ?
Answer: A
The advertisement that is not a stereotype is a girl playing football in an advertisement for a sports shoe.
A gender stereotype is a fixed idea of what men and women do or are like. Showing a girl playing football goes against the common belief that sport is for boys, so it challenges the stereotype rather than repeating it.
The other three repeat familiar stereotypes: a mother making tea shows housework as a woman's job; a woman doing makeup ties women to appearance; and a woman being dropped to office by her husband, in an advertisement for a car, shows the man as the driver and owner of the car.
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