Discussion
Consider the following statements about digital textile printing.
1. It requires no screens and so no engraving cost.
2. Its throughput is lower than rotary screen printing.
3. It is the cheapest method for very long runs.
Answer: D
Correct answer: 1 and 2 only
Statements 1 and 2 are correct: no screens means no engraving cost and no minimum run to amortise it, but throughput is far below a rotary machine’s. Statement 3 inverts the economics - digital has a high cost per metre, so on a long run the rotary machine’s one-off engraving cost is spread thin and it becomes much the cheaper of the two.
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