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Assertion (A): Digital printing is used for short runs and sampling while rotary screen takes the long runs.
Reason (R): Digital has no engraving cost but a higher cost per metre printed.

  • A.Both A and R are true, and R is the correct explanation of A
  • B.Both A and R are true, but R is not the correct explanation of A
  • C.A is true but R is false
  • D.A is false but R is true

Answer: A

Correct answer: Both A and R are true, and R is the correct explanation of A

Both are true and the reason gives the crossover. Digital carries no setup cost but a high running cost; rotary carries a substantial setup cost and a low running cost. The two cost lines cross at some run length, so each method owns the side it is cheaper on - which is why digital dominates sampling, short runs and made-to-order work rather than competing across the board.

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