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Thurstone is associated with which of the following ?

  • A.Equal appearing intervals scale
  • B.Social distance scale
  • C.Semantic differential scale
  • D.Summated ratings scale

Answer: A

Thurstone is associated with the Equal appearing intervals scale.

L. L. Thurstone (with Chave, 1929) developed the method of equal-appearing intervals for attitude measurement: judges sort many statements into 11 piles from unfavourable to favourable, and each statement's scale value is the median of the judgments. Respondents then endorse statements, and their attitude score is based on the scale values.

The social distance scale is Bogardus's, the semantic differential is Osgood's, and the summated ratings scale is Likert's.

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