Discussion
Which of the following attitude scaling method/s has/have been proposed by L.L. Thurstone ?
1. Paired comparison
2. Summated ratings
3. Scalogram
4. Equal appearing intervals
Answer: C
L. L. Thurstone proposed the method of paired comparison (1) and the method of equal-appearing intervals (4) for attitude scaling. Summated ratings is the method of Likert, and scalogram analysis is the method of Guttman, so statements 2 and 3 are wrong. The answer is 1 and 4 only, and the options naming only one method or naming 2 and 3 are incorrect. Likert's method uses summated ratings, so statement 2 belongs to him, and Guttman's scalogram analysis is statement 3, which makes the options with 2 or 3 wrong.
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