Discussion
What is the term used for those people or organizations which are vital to the success or failure of an organization, a communication initiative, or a project to reach its goals ?
Answer: B
They are called stakeholders.
Stakeholders are the individuals, groups or organisations who can affect, or are affected by, an organisation or a project: employees, customers, investors, communities, government and the media. Public relations and development communication planning begins by identifying stakeholders, because their support or opposition decides whether the goals are met.
Journalists are only one kind of stakeholder. 'Cheerleaders' are enthusiastic supporters, not everyone vital to success or failure, and 'gamers' are players of games, unrelated to the concept.
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