Discussion
In implementing public relations plan which of the following public relations practitioners do first ?
Answer: B
The first step is to determine which media outlets best serve their purpose.
A public relations plan is implemented strategically: practitioners first identify the target publics and then choose the media that reach those publics, matching each message to the outlet whose audience, format and timing suit it. Only after that are releases, pitches and events prepared for those outlets.
Sending as many releases as possible to as many people is the scattergun approach that wastes effort and annoys editors. Asking editors to promise to use releases ignores editorial independence. Picking the media that have been friendliest to the client in the past puts favourable treatment ahead of reaching the right audience.
Post your comment
Please log in or register to post a comment.
Examination Categories
- SSC Exams
- Banking Exams
- Teaching Exams
- Civil Services Exams
- Railways Exams
- Engineering Recruitment Exams
- Defence Exams
- State Government Exams
- Police Exams
- Insurance Exams
- Nursing Exams
- Other Government Exams
- NRA CET
- PG Entrance Exams
- Campus Placement
- MBA Entrance Exams
- CUET and UG Entrance
- Judiciary Exams
- Regulatory Body Exams
- Software Development