Discussion
Who among the following is known as the father of public relation ?
Answer: C
The father of public relations is Edward Bernays.
Bernays, a nephew of Sigmund Freud, applied psychology and social science to persuasion. He wrote Crystallizing Public Opinion (1923), taught the first university course in public relations at New York University that year, and ran campaigns such as the 1929 'torches of freedom' parade for the tobacco industry. Ivy Lee is sometimes given the title too, but he is not among the options.
Joseph Goebbels was Hitler's propaganda minister and Adolf Hitler the Nazi dictator; both are associated with propaganda, not with the profession of PR. Wilbur Schramm is regarded as the founder of communication studies as an academic discipline.
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