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Discussion

The process of corporate advocacy to influence decision-making by the legislators, regulatory bodies and government officials is called as :

  • A.Public Relations
  • B.Public Affairs
  • C.Lobbying
  • D.Publicity

Answer: C

The process is called Lobbying.

Lobbying is organised advocacy aimed directly at those who make or apply rules: legislators, regulators and government officials. A company or industry body presents its case to them in order to influence a law, a policy or a regulatory decision.

Public relations is the broader management of relationships between an organisation and all its publics. Public affairs is the part of PR dealing with government and community issues in general, of which lobbying is one specific activity. Publicity is simply gaining media attention, and is not aimed at decision-makers.

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