Discussion
If the following activities are undertaken while arranging a press conference, which of the following is the correct sequence ?
(i) share a write up about the event and organisation,
(ii) answering media persons’ questions,
(iii) briefing by an authority,
(iv) welcome address by PRO,
(v) send a press release,
(vi) send an invitation
Answer: A
The correct sequence is (vi), (i), (iv), (iii), (ii), (v).
- (vi) Send an invitation to the media.
- (i) Share a write-up about the event and the organisation, the press kit.
- (iv) The PRO opens the conference with a welcome address.
- (iii) The authority briefs the media.
- (ii) Media persons' questions are answered.
- (v) A press release is sent afterwards.
The order follows the event itself: invitation and background before the day, welcome before the briefing, questions after the briefing, and a release to follow up. The other sequences put questions before the briefing, the welcome after the briefing, or the press release in the middle.
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