Discussion
Which of the following describes external communications ?
Answer: D
External communications deal with investors, clients, customers.
External communication is an organisation's communication with people outside it: customers and clients, investors and shareholders, suppliers, the media, government and the community. Press releases, advertising, annual reports and customer service all belong to it.
Keeping employees informed is internal communication. Communication flowing from the bottom to the top is upward communication, a direction within the organisation. And external communication does not always use mass media; letters, meetings, telephone calls and email are equally common.
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