Discussion
Credibility consists of which three core elements ?
Answer: A
The three core elements are expertise, motivation and trustworthiness.
Source credibility research, from Aristotle's ethos to Carl Hovland's Yale studies and James McCroskey's work, identifies three dimensions: expertise or competence (whether the source knows the truth), trustworthiness (whether the source will tell it) and goodwill or intention (the source's motivation towards the audience). A source seen as knowledgeable, honest and well-intentioned is believed.
Power is not a component of credibility; a powerful source may be obeyed without being believed, which is why every option including power is wrong. Personality is not one of the three either, so the option without expertise fails.
Post your comment
Please log in or register to post a comment.
Examination Categories
- SSC Exams
- Banking Exams
- Teaching Exams
- Civil Services Exams
- Railways Exams
- Engineering Recruitment Exams
- Defence Exams
- State Government Exams
- Police Exams
- Insurance Exams
- Nursing Exams
- Other Government Exams
- NRA CET
- PG Entrance Exams
- Campus Placement
- MBA Entrance Exams
- CUET and UG Entrance
- Judiciary Exams
- Regulatory Body Exams
- Software Development