Discussion
A properly designed media programme uses :
Answer: C
A properly designed media programme uses different sources of media according to the type of the product.
The passage opens by saying that a properly designed programme uses press, posters, printed leaflets and so on in proportions suitable to the nature of the product itself. The mix of media is therefore chosen to fit the product, which is what this option says.
The impulse option picks up only the phrase 'impulse purchases', which the passage ties to television and small items, not to the design of a whole programme. Television for large-scale production reverses the passage, which gives television to goods sold in small quantities. Money to achieve the target is never mentioned.
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