Discussion
The producers advertise larger items :
Answer: B
The producers advertise larger items in the press so that the customer may see details leisurely.
The passage says that larger items, such as cars and refrigerators, may be more profitably advertised in the press as they are examined in greater detail and more leisure than television. A buyer of an expensive item wants to read the details at his own pace, and print allows that.
Substantial profit is only the result the passage mentions in passing and is not the reason given for choosing the press. Television commercials are described as suited to quick, impulse buying of small items, so they do not fit larger ones. Profit through university graduates has no basis in the passage.
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