Discussion
In which of the following does the concept of proximity apply ?
Answer: C
Proximity applies when a news organisation carries a murder story because it was committed locally.
Proximity is the news value of nearness. Readers care more about events close to them, geographically, and sometimes culturally or emotionally, so a local murder is more newsworthy to a local paper than a similar one far away.
The other options name different news values. A murder chosen because it was unusual reflects novelty (oddity); one chosen because it happened today reflects timeliness; and one chosen because it involved a well-known person reflects prominence.
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