Discussion
What does 'Sampling cases' mean ?
Answer: D
The key is D: sampling cases means sampling people, newspapers, television programmes and the like. This is from the key, and I could not trace the term to a source.
In content and media research, a 'case' can be a person, an article or a programme, and sampling cases means selecting the units to be studied from such a population. This fits option D, which names people and media items.
Option A describes using a sampling frame, which is a tool for sampling and not the meaning of 'sampling cases'. Option B describes identifying suitable people, which is closer to purposive selection, and C has no research meaning. The reading rests on the wording of the options, not on a cited definition.
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