Discussion
Which of the following is not an advantage of using closed questions in a survey ?
Answer: C
The item that is not an advantage is they prevent respondents from giving spontaneous unexpected answers (printed 'present').
Closed questions offer fixed response categories. Their advantages are those in the other three options: answers are recorded uniformly, which reduces variability; they are easy to code, process and analyse; and they are quick and easy for respondents to complete.
The fact that respondents cannot give spontaneous or unexpected answers is a disadvantage, not an advantage. The researcher may miss responses that were not anticipated when the categories were designed, and respondents may be forced into answers that do not quite fit their views. That is why open questions are preferred in exploratory work.
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