Discussion
Which approach in research focuses on understanding behaviours, attitudes and opinion of individuals or groups ?
Answer: C
The approach is the qualitative approach.
Qualitative research seeks an in-depth understanding of behaviour, attitudes, opinions and meanings, using interviews, observation, focus groups and case studies, and analysing words rather than numbers.
The quantitative approach measures variables numerically and tests hypotheses statistically. Mixed methods combine the two, and the comparative approach compares cases, so neither is defined by this focus.
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