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Discussion

In the research context, the phrase "focus group" is associated with :

  • A.Sampling
  • B.Questionnaire
  • C.Observation
  • D.Interviews

Answer: D

A focus group is associated with interviews.

A focus group is a group interview: a moderator leads a small group, usually six to twelve people, through a discussion of a topic, and the interaction among participants brings out opinions and reasons that one-to-one interviews may miss. It is a qualitative data-collection method.

Sampling is how the participants are chosen, not the method itself. A questionnaire collects written answers individually without discussion. Observation records behaviour as it happens rather than asking people questions.

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