Discussion
Which of the four PR models set out below is used most by practitioners ?
Answer: D
The model used most is Press Agentry.
James Grunig and Todd Hunt described four models of public relations: press agentry/publicity, public information, two-way asymmetric and two-way symmetric. Press agentry, one-way publicity aimed at getting attention, often with little regard for complete truth, was estimated to be the most widely practised of the four.
The two-way symmetric model is presented as the ideal, but it is the least practised, and the public information and asymmetric models fall in between.
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